Richard Liu Qiangdong’s Successful Techniques In Building A Company


Richard Liu grew up in Suqian, where his parents were involved in the coal shipping business. His parents motivated and encouraged him to the importance of being hard working. They provided him with an education and were very supportive of his endeavors. He did a bachelor course in sociology at the University.

Later on, Qiangdong wanted to broaden his knowledge and skills. These would earn him more opportunities in the employment world. Therefore, he decided to learn how to code by himself. Richard Liu grew to be a businessman who owns a multimillion dollar company named

After completion of his university education, the first employment he got was at Japan Life. This was a company that specialized in providing supplements. Liu Qiangdong took advantage of the growth opportunities in the company and played the role of a Director of Computers. His experience at the company enabled him to seek more entrepreneurial opportunities. After he left Japan Life, he began his business in a small rented space in Beijing.

In his business, he sold magneto-optical products. Liu also focused on providing good customer service to his clients. In his area of expertise, there were many competitors. However, he decided to fill a niche in the market. He only sold authorized products. This made him stand out from his competitors and gave him an advantage. This move made him acquire loyal clients since they knew the products he sold were of up to standard quality. Richard Liu Qiangdong’s company continued to expand and succeed as a result.

The company was able to also provide its customers with luxury items. These items were not locally available so the company would outsource them and sell them to their clients. He began to partner with other large companies such as Walmart and Google which made his company a household name. In 2004, he changed his operations to entirely online stores. This move was a growth opportunity for his company. The amount of wealth he has acquired while still in is youth has made him a reputable figure in China.’s growth is valued the same as Alibaba.

In an article on, Liu was listed as one of the “Most Influential Leaders”. As a testament to Liu’s admirable business practices, he has received numerous national and international awards for his entrepreneurship, business influence, innovation, and leadership.